
It has been uncovered that these ads have come at a significant cost. Access to Information documents obtained by the Coalition for Student Loan Fairness revealed that the advertising campaign had a total price tag of almost two million dollars. Of the two million dollars, $1.4 million was used for public relations and the rest went towards production and testing.
Human Resources and Social Development Minister Monte Solberg defended the ads. The government argues that people over-estimate the cost of education and doubt their ability to acquire the necessary funding to pay for their education.
Solberg was quoted as saying, “So we are unapologetically advertising very heavily to make people aware that there is assistance available to them, and when people do take out student loans, it's a very good investment in their future.”
How useful the ads were is questionable; they actually said very little about the program. Julian Benedict called the ads “a feel-good campaign” and I would have to agree.
If the ads are not saying how wonderful the program is, they talk about the recent investments made by the federal government that are meant to streamline and modernize the program.
While the new web portal is a small step forward, there are still many issues that the government needs to address. While there are many issues that haunt the program, some of the more pressing ones are the levels of interest charged on student loans (7.75 per cent), the absence of an independent ombudsperson and collection strategies that the Coalition for Student Loan Fairness called “ruthless”.
A recent report found that 40 per cent of university grads, 52 per cent of college students and 63 per cent of students attending private colleges either fell behind or defaulted on their loans. Another interesting fact was that 75 per cent of defaulted student loans occurred in the first three years. All of the facts point to the problem of huge loans accruing vast huge amount of interest making it far more likely that someone will default or fall behind on payments.
When someone goes into collection, they get to deal with the National Collection Centre (NCC). The Coalition for Student Loan Fairness managed to obtain documents from the NCC. The training and organizational culture of the NCC creates collections agents that are vicious and whose behavior borders on despicable.
The average salary in the NCC is around $50,000 (plus benefits) and collection’s agents are also eligible to receive a commission for their work. Training documents pointed out that collections agents are told that most people they contact will be “single parents on social assistance” or people with “medical or financial hardship.”
Nevertheless agents who obey orders and chase commissions are told to advise debtors that “settlement offers are rarely accepted” and that “the debtor must never be told that the payment of accrued interest will result in automatic approval [for loan rehabilitation], or that this is a factor in the decision.”
The facts conflict with the image put forward by the government’s two million dollar public relations campaign. Students are left with huge debt, lots of interest and vicious collections agents. When they are wronged or have problems, they have no independent ombudsperson to whom they can turn.
Solberg responded to criticism. "We've made huge changes," he said. "In fact, they're the most fundamental reforms to student financial assistance in a generation... so we are stepping up to the plate."
You can step up to the plate Mr. Solberg, however, stepping up to the plate does not mean much if you swing and miss.

